Our story

Jasmine Curtis created AVOCURL out of her dorm room, tired of products that left her hair dry and contained harmful ingredients. Her handmade creations quickly replaced her other products as she started to see the results of using natural ingredients in her hair like avocado, coconut, banana, and aloe vera.
According to a study conducted in 2016 by the Environmental Working Group, 75% of cosmetic products marketed towards Black women showed signs of toxicity. We leave out the harmful chemicals. Our products are handmade in small batches, never tested on animals, and contain certified organic ingredients. AVOCURL is for all curly hair textures including 4c, locs and beards. We have a product line that focuses on healthy hair, moisture and protecting our curls. We never use sulfates, parabens, phenoxyethanol, formaldehyde, artificial fragrances, phthalates, PEG, diethanolamine, petroleum, retinol, BHA, aminophenol, parfum, formaldehyde-releasing preservatives.