Our story

Dorm room beginnings

AVOCURL was created out of a dorm room by Jasmine Curtis, who was tired of products that left her hair dry and contained harmful ingredients. Her handmade creations quickly replaced her other products as she started to see the results of using natural ingredients in her hair like avocado, coconut, banana, and aloe vera.

Our promise 

According to a study conducted in 2016 by the Environmental Working Group, 75% of cosmetic products marketed towards Black women showed signs of toxicity. 

We leave out the harmful chemicals. Our products are handmade in small batches, never tested on animals, and contain certified organic ingredients.


Our products 

AVOCURL is for all hair textures. 4c, locs  straight hair, 3abcdef and g. We have a product line that focuses on healthy hair, moisture and protecting our curls. We never use sulfates, parabens, phenoxyethanol, formaldehyde, artificial fragrances, phthalates, PEG, diethanolamine, petroleum, retinol, BHA, aminophenol, parfum, formaldehyde-releasing preservatives